Profitability and loyalty are achieved in the service department through TRUST. Why do customers return to the dealership for service?
53% said it was because they TRUSTED the dealership
45% said they had a great purchase experience
Making the dealership feel like a home or safe harbor for the customer when they walk in makes an enormous impact and will likely guide them back. Do you see an opportunity to improve on an of the following?
If so, Robert Peterson, Lead Fixed Operations Consultant shares expert level tips and thought starters that can help you start building trust in your Service Drive.