As the pandemic progresses, your messaging and voice can have a direct impact on how customers engage with you and your team.
Solid communication and answering questions should be a high priority. Speaking on subjects like community, safety precautions, daily operations, service and offers should all be included in your messaging. Put the hard sell you would usually have in your messaging on a brief hold to engage with people on an empathetic level.
Website, email, social media and dealership communications should reflect a sense of togetherness and safety. Ensure consistency on all of your communications channels and you can experience a more successful engagement rate, as well as clear messages customers and dealership team members will appreciate.
Update your online sources to ensure customers have the correct information on your current business operations. Things to consider: Google My Business, hours of operation and updates on social media. Think of what information people will be looking for when researching your dealership.
Delivering deals remotely can be easy if done the right way. It’s a tool that customers who are not comfortable with coming into the dealership quite yet appreciate and value.
In this video, we talk about compliance requirements, remote delivery tips, and best practices when using video conferencing tools in your process.