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PODCAST

The Walk Around

EP16 - Removing Friction from the Customer Experience


Brad Title is the Founder and CEO of Gubagoo, a conversational-commerce platform designed for dealers. You can find Brad most comfortable at the intersection between automotive and technology where he has been an industry innovator for over 30 years and has helped over 6,500 dealers worldwide connect with consumers.

He walks us through how Gubagoo assists dealerships in aligning with the customer experience.

Car buyers have many options outside of the traditional phone call, website form, or email. Brad and his team offer solutions to integrate all methods of communication like text, video, and chat, making the car buying experience less daunting for the buyer while connecting the dealer with the customer seamlessly.

About 5% of consumers are completing the car buying process fully online but 95% are having a blended experience where they started online and finished in the store.

In this episode you will learn how the way you integrate technology is the key to building the bridge between the consumer gap that exists online, offline, and in-store.

Available on all streaming platforms

Listen to The Walk Around Podcast on Apple Podcasts   Listen to The Walk Around Podcast on Spotify   Listen to The Walk Around Podcast on Google Podcasts

Brent Sergot - Senior Vice President - Southeast Toyota Distributors LLC.


Next Up

Innovating to Meet Consumer Needs with Brent Sergot

Brent Sergot of Southeast Toyota Distributors LLC gives us an overview of the auto industry and why their dealer-centric model has led to growth & success. He talks about topics from modern retail, to industry disruption, and pivoting during a pandemic, there are a ton of valuable insights to unpack in this episode.

Learn More >

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