Removing Friction from the Customer Experience

Brad Title is the Founder and CEO of Gubagoo, a conversational-commerce platform designed for dealers. You can find Brad most comfortable at the intersection between automotive and technology where he has been an industry innovator for over 30 years and has helped over 6,500 dealers worldwide connect with consumers.

He walks us through how Gubagoo assists dealerships in aligning with the customer experience.

Car buyers have many options outside of the traditional phone call, website form, or email. Brad and his team offer solutions to integrate all methods of communication like text, video, and chat, making the car buying experience less daunting for the buyer while connecting the dealer with the customer seamlessly.

About 5% of consumers are completing the car buying process fully online but 95% are having a blended experience where they started online and finished in the store.

In this episode you will learn how the way you integrate technology is the key to building the bridge between the consumer gap that exists online, offline, and in-store.