Welcome!

The JM&A Group brand identity is a representation of the company—its history, culture, and values. The clear and consistent use of its brand identity system reinforces JM&A Group’s reputation throughout the market and provides cohesiveness across its many communications efforts.

Introduction

horizontal-rule

JM&A Group is a ‘dealer first’ business focused on helping our partners find their best path to success, plan for the future, and achieve real results. Our long history in the automotive industry started with Jim Moran’s passion for selling cars. That passion grew into JM&A Group — one of the largest, most innovative and diversified companies in the automotive industry.

There’s a reason why we’ve been trusted for over 40 years by dealers across the country. We’re proud of the relationships we’ve built with each and every one.

Have a request? Use our creative request form.

Logo Positioning

  • Logo Positioning
  • Safe Zone
  • Minimum Size
  • Color Variation
  • Logo Misuse
  • Logo Download

Logo Positioning

For consistent application of the logo, it is important to understand the construction parameters in which it was designed.

The symbol must always have the same height as the logo, and the spacing between them must be equal to the space between the letter M and the letter A.

logo-positioning

 

Colors

JM&A Group colors are a key component to our visual identity. That’s because our color palette speaks volumes about the brand. They evoke the emotions and values – feelings of warmth, security, excitement, professionalism - of JM&A Group, and when used repeatedly and in the right way, it strengthens our brand awareness.

CMYK
Digital printing uses CMYK color mode.

PMS
Spot printing, screen printing and embroidery use Pantone® color modes.

HEX
Website and applications use HEX color mode.

RGB
Videos use RGB color mode.

Pine – Primary Text

C91 M63 Y60 K59   |   PANTONE 316   |   HEX #002F35   |   R0 G47 B53

Arctic – Text Highlights

C97 M3 Y35 K12   |   PANTONE 321   |   HEX #00A3AF   |   R1 G151 B160

Moss

C74 M37 Y73 K23   |   PANTONE 7743   |   HEX #456E52   |   R69 G110 B82

Fern

C71 M16 Y72 K2   |   PANTONE 7730   |   HEX #51A06F   |   R81 G160 B111

Slate

C58 M51 Y51 K19   |   PANTONE Cool Gray 9   |   HEX #6B6968   |   R107 G105 B104

Ivory

C2 M2 Y10 K0   |   PANTONE 7499   |   HEX #FAF5E4   |   R250 G245 B228

Persimmon – CTAs & Links

C13 M86 Y100 K4   |   PANTONE 173   |   HEX #D04500   |   R208 G69 B0

Tangerine

C0 M71 Y100 K0   |   PANTONE 165   |   HEX #FF6C14   |   R255 G108 B20

Gradients

Gradients, also known as color transitions, are a gradual blending from one color to another, and can be used to add depth to a flat design, create an interesting texture for a background or breathe new life into photography.

JM&A Group gradients should be used sparingly and reduced in colors for certain usages (i.e. photo overlay, digital buttons, and backgrounds).

gradients-arctic-to-pineArctic • Pine

gradients-pine-to-fernPine • Fern

gradients-arctic-to-fernArctic • Fern

gradients-moss-to-fernMoss • Fern

gradients-pine-arctic-to-ivoryPine • Arctic • Ivory

gradients-arctic-to-fern-to-pineArctic • Fern • Pine

gradients-ivory-to-fern-mossIvory • Fern • Moss

gradients-persimmon-to-tangerinePersimmon • Tangerine

gradients-persimmon-to-ivoryIvory • Tangerine

Fonts

Font selection is a key component in the creation of successful brand communication and in managing a unified brand. Like the color palette, consistency in the use of the brand-approved fonts reinforces brand recognition, identity, and allows all communication to speak with a common typographic voice.

Typography should work in tandem with the overall design, photography, information graphics, and writing to help describe and define the department brand identity.

Primary Font

  • Primary Font
  • Microsoft-friendly Font

Proxima Nova

Adobe Fonts

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@$%^&

Proxima Nova typography has a wide variety of weights and sizes, but in our case, we defined some weights for our brand: Regular, Medium, and Bold.

Font Usage

Print     |     Web

Print Usage

Typography is streamlined for storytelling and wayfinding for the viewer. There are limited type sizes and colors used, and placement is very consistent. This allows a clear hierarchy to be established, so readers can navigate content easily.

jma-group-brand-guidelines-font-print-usage-example-screens

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Web Usage

Heading 1 
Bold   |   52px

Heading 2
Bold   |   36px

Heading 3
Bold   |   24px

Heading 4
Bold   |   20px

Heading 5
Bold   |   16px
HEADING 6
ALL CAPS BOLD   |   14PX

Paragraph
Regular   |   18px

Aenean sit amet lorem tristique, facilisis ligula consequat, dictum velit. Quisque faucibus tincidunt lectus, ac ultrices dui gravida in. Phasellus lacus orci.

Text Link

Blockquote
Regular   |   18px

Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Sed mattis id tellus a lobortis. Quisque nulla odio, auctor sed egestas non.

*Disclaimers must be the same size as the main body copy of the page and can be placed at the end, close to the footer.

Graphics

We aim to convey authenticity and connection through our imagery, using photos of people sparingly and strategically. Rather than relying heavily on stock photos, our graphics now focus more on telling the story of the page content through relevant dashboards, screens, infographics, and stat callouts, complementing the content narrative and reinforcing its goals.

In our visuals, we strive to capture the essence of JM&A products and services, showcasing a diverse array of people and settings representative of the automotive industry, resonating with our target audience. By incorporating icons, devices, infographics, charts, and other graphical elements alongside subtle hints of human presence, we create cohesive visual compositions that convey the content more effectively.

While people may still appear in our visuals, they play a supporting role, with the focus shifting towards conveying the product and/or services JM&A offers. We carefully select foreground figures to enhance the composition, avoiding any elements that could detract from the main message, such as recognizable brands or car plates.

Dashboards

  • Dashboards
  • Composition
  • People
  • Lifestyle
  • Product/Service
  • Location/View

Dashboards

photos-dashboards

 

Icons

Icons are a graphic abstraction of product characteristics. Each icon should be as clear and simple as possible, follow a consistent graphic unity; and comply with the construction guidelines below.

Icon style

The construction of the icons utilizes common encoding characters, must be empathetic and consistent, using strokes, friendly shapes and soft edges, to create a unique and personal icon system.

icon-breakdown

Note: All icons should be the same size when placed in graphics.

Creative Cloud Library

A. Bold stroke - overall icons are functional their legibility and quick identification, while keeping the lightness of the element to avoid overcrowd the platform.

B. Rounded shapes - we want to have human interaction in every way possible, that's why our icons are soft and friendly.

C. Rounded end caps - not only the shape is soft, but also the line that draw every icon is rounded to avoid any sharpness.

D. Inside the frame - in all cases, the icons must respect a white squared frame with rounded corners, equivalent to the letter "&" from logo size as a protection area.

E. Duotone - the icons must be always used in two colors from our palette, Pine and Arctic, or in case of dark backgrounds, White and Arctic.

Promotional and Merchandise

The JM&A Group logos are commonly used for merchandising item such as coffee mugs, cups, tumblers, notepads, umbrellas, screen printed shirts.

Logo configurations

The JM&A Group logo is composed of two elements: the tree and the logotype. These elements must remain in the proportion and position as appears in the ‘Logo Positioning’ section above.

The logo is available in both vertical and horizontal versions. The horizontal version is the preferred logo configuration while the vertical one is only used where space does not allow for the horizontal logo.

The primary logo is PMS 321 (teal) and black. It may also be used in all black, all white and PMS 424 (gray).

Backpack

  • Backpack
  • T-Shirt
  • Golf Shirt
  • Cap
  • Tote Bag
  • Socks
  • Travel Mug/Tumbler

Backpack

backpack-logo-usage

Use the white logo on darker materials so the logo stands out and vis-versa.

Order/Downloads

In this section you are able to download logo files, letterheads, templates and request to order printed materials such as business cards, envelopes and notecards. 

JM&A-Group-Horizontal-Logo-Full-Color

Primary Logo

Full Color     PNG  |  JPG  |  EPS (Vector)
Full Color with White Text     PNG  |  EPS (Vector)
Black     PNG  |  JPG  |  EPS (Vector)
White     PNG  |  EPS (Vector)

JM&A-Group-Vertical-Logo-Full-Color

Secondary Logo

Full Color     PNG  | JPG  |  EPS (Vector)
Full Color with White Text     PNG  |  EPS (Vector)
Black     PNG  |  JPG  |  EPS (Vector)
White     PNG  |  EPS (Vector)

FWS-Horizontal-Logo-Full-Color

Primary Logo

Full Color     PNG  |  JPG  |  EPS (Vector)
Full Color with White Text     PNG  |  EPS (Vector)
Black     PNG  |  JPG  |  EPS (Vector)
White     PNG  |  EPS (Vector)

FWS-Vertical-Logo-Full-Color

Secondary Logo

Full Color     PNG  |  JPG  |  EPS (Vector)
Full Color with White Text     PNG  |  EPS (Vector)
Black     PNG  |  JPG  |  EPS (Vector)
White     PNG  |  EPS (Vector)

Business Cards

Printing services are temporarily unavailable while we secure a new vendor. Please check back soon for updates, and thank you for your patience and understanding.

business-card-sample

Letterheads

Note: The letterheads are best viewed using the Microsoft Word desktop app versus the online web browser version.

JMA-Letterhead-Generic-Thumb

JM&A Group
DOCX  |  PDF

JMA-FWS-Letterhead-Generic-Thumb

Fidelity Warranty Services
DOCX  |  PDF

Envelopes

JM&A Group
10 x 13 Envelope [CS 2092]
A2 Envelope – 4.375 x 5.75 
No. 10 Envelope [CS 2091] – 9.5 x 4.125
No. 10 Window Envelope [CS 2089] – 9.5 x 4.125

Fidelity Warranty Services
A2 Envelope – 9.5 x 4.125
No. 10 Envelope – 9.5 x 4.125
No. 10 Window Envelope [CS 2086] – 9.5 x 4.125

Notecard

notecard-jma-group-sample

JM&A Group   |   4.5 x 3.25

notecard-fws-group-sample

Fidelity Warranty Services   |   4.5 x 3.25

Powerpoint Template

DOWNLOAD TEMPLATE

Master PowerPoint Template 2024

Email Signature

Add our company logo and a link to our resource index on your email signature.

How to use

  1. Highlight everything on the right/below
  2. Copy and paste it over to your Outlook signature box
  3. Compose a new email and test the image links

Virtual Backgrounds

Backgrounds for virtual meetings. Show your company spirit in your next virtual meeting with one of these custom backgrounds that are available to download.

JM&A Group Virtual Background 1

 

JM&A Group Virtual Background 2

 

Social Media Banners

LinkedIn Banners

JM&A Group LinkedIn Banner 1

JM&A Group LinkedIn Banner 2

JM&A Group LinkedIn Banner 3

JM&A Group LinkedIn Banner 4

 

Facebook Cover

jma-group-facebook-banner

Get in Touch

Questions? Email jmainfo@jmagroup.com and an associate will be in touch ASAP to answer you. For additional details you can reference our complete brand style guide above.

Creative-request-icon
CREATIVE REQUEST FORM

Have a Creative Request?

Please allow 3-4 business days for us to review your request.

SEND A CREATIVE REQUEST

 

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