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Automotive Consumer Study - A Focus on Virtual F&I

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Case Study

Automotive Consumer Study:
A Focus on Virtual F&I

In Association with Automotive News


The Automotive News Research & Data Centered partnered with JM&A Group to explore consumers’ perceptions of the F&I process and how Virtual F&I – using technology to complete the F&I process- might change the perception and ultimately influence the final purchasing decision and dealership loyalty. 


This study of nearly 1,500 Gen Z, Gen Y, Gen X, and Baby Boomer consumers across the U.S. examined: 

  • Expectations of the automotive shopping experience 
  • Knowledge of F&I and products and services offered
  • How they would feel about various aspects of digital retailing
  • How Virtual F&I might influence their decision to purchase a vehicle and F&I products 


Inside you will also find JM&A Group recommendations on what dealers and others working in sales and marketing should consider to take most advantage of emerging technologies and consumers’ growing interest in digital retail.  


If you are interested in a virtual solution for your F&I department, this is a great place to learn the benefits and impact it has on your customers. 

Explore the benefits of Virtual F&I today.

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Virtual F&I Case Study: Lindsay Auto Group

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Lindsay Automotive sets the pace for the industry with virtual F&I success in partnership with JM&A

The nine-store dealer group takes a step-by-step, tailored approach to support change and set expectations in a new virtual space. 

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JM&A Group - Virtual F&I

The Future of Auto Retailing

Virtual F&I is helping dealers serve customers in new ways. Whether your buyer is at the desk or in their den, we streamline and modernize the F&I transaction. Give them the experience car buyers prefer.

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