Justina Davis, Assistant Vice President of Fixed Operations Consulting, breaks down some staggering statistics around Fixed Ops and what an effective and scalable service process looks like. The impacts of the service department have long lasting effects on customer loyalty.
Did you know that:
85% of customers say the service department experience impacts their likelihood to purchase
75% of a dealership’s prospect calls are for Fixed Ops
60% of Fixed Ops calls are missed opportunities resulting in no appointment
1.5x customers are more likely to use a dealerships service department if they are introduced at time of purchase
So, what do you implement an effective service process? Justina breaks down how you can start: